Every amazing film, gripping interview or memorable advertisement that you have ever seen, all started as the smallest of things: an idea. That idea was scratched out, scribbled down on a napkin, presented, debated and finalized before production began. The following is a little taste of what it takes to make your idea come to life:
You come to me with your idea or I will help you develop one. My most important mission is to understand what your specific needs and goals are and work on a concept until it is an achievable and appropriate plan.
Once I have a firm grasp on your unique needs, and the idea has taken shape, I begin the first phase of production. During pre-production, I help you with script, draw a storyboard and find the best locations possible. This ensures the actual filming goes as smoothly as possible, which saves time, money and precious mental energy. This allows you to relax and focus on what you do best.
This is when all the hard work of the two previous stages is finally brought to life. The length of filming varies, between a few hours to a few days, depending on the requirements of the production. Your idea is one step closer to realization.
Once the necessary footage is filmed, I begin with editing. This is the phase in which the story in your idea is constructed. Every step in this phase from arranging the clips all the way to selecting the right music, helps in creating a compelling and impactful video.
Once the first draft is finished, I present it to you for your review. I am always open to constructive feedback in order to make sure you are happy with the final results.
I believe that no matter what you sell or how big or small your business is, Video Marketing, adding video to your content marketing strategy, is key in order to achieve different goals and target different audience. My goal is to create tailor-made video contents and optimize and adapt them to the medium of your choice. High quality video content has a positive impact on sales and ROI. Did you know that:
59% of company decision makers would rather watch a video than read an article or blog post
Tweets that include videos get 3 times more comments and retweets than those without
1 in 4 buyers confirms having used YouTube to look up videos on a product they are thinking of purchasing
73% of users who watch a video tend to purchase one of the related products
1/3 of people’s online time is spent watching videos
1 minute worth of video content is the equivalent of 1.8 million words
I am here to assist you in deciding on the best video strategy to help market your business. So what are the most popular social networks for your video content and how to get the best out of them:
Since its launch in 2005, YouTube has become the world-wide go-to platform for high-quality videos on pretty much any subject there is. Their statistics are simply overwhelming: over 6 billion hours of video are viewed every month. Its audience comes mainly from young adults between the ages of 18 to 34. The most successful videos are around 3 minutes long.
With no less that 8 billion playbacks per day and an auto-playback feature, Facebook reaches out to people of all age groups, but their most common fans are from 25 to 34 years old (30% of its active users). Videos on Facebook should not be more than 120 seconds. The most popular videos are between 22 and 44 seconds long.
The social network king of photography loves video too! Instagram has over 400 million monthly active users, and its audience is mainly female and under 35 years of age. Instagram is perfect for The videos under 1 minute.