Client: Cancer Registry of Norway (Kreftregisteret)
Mission: Awareness campaign and promotional video for an educational app
Concept & Idea: The Cancer Registry of Norway developed a mobile game, called FightHPV, as part of a research project. This mobile game gives you an insight into how HPV behaves in the body - and what you can do to protect yourself.
This was both an awareness campaign about HPV as well as a promotional video for the application itself. During production, we worked with Cancer Registry’s team of experts, researchers and doctors, IT developers and the communication department.
We are proud to see that this video went viral organically and received 1.9 million views, more than 24 000 shares and over 2 300 likes.
To see this video's social media results, click here.