Make Better Videos By Following 3 Simple Steps

Updated: a day ago

Fara films

No matter what you sell or how big or small your business is, videos should be part of your content marketing strategy. High-quality video content has a positive impact on traffic and sales. According to the 2021 Video Marketing report from Wyzowl:

  • 86% of video marketers say video has helped increase traffic to their website

  • 78% of video marketers say video has directly helped increase sales

  • 84% of video marketers say video has helped them generate leads

  • 87% of video marketers say video, in general, gives them a good return on their investment

But how do you create a video?

Video production can seem overwhelming as it requires many key elements to come together. So I made it simple and broke the video production process down into three simple steps:

Step 1: Pre-production

  • Idea development

  • Scriptwriting

  • Location scouting

  • Planning the right equipment

Step 2: Production

Step 3: Post-production

a man talking in front of the camera

Let's get into each step:

Step 1: Pre-Production

  • Idea development

Every gripping interview or memorable commercial stems from a concrete idea. The first step is to brainstorm with yourself or your team. It is crucial to spend time understanding what your final video's specific goals are, and why you are making a video.

  • Scriptwriting

Once you have a firm grasp on your idea, you should begin with your script. Scriptwriting is a great way to structure and shape your content. It makes your idea more tangible for yourself and your team.

For example, a script for your brand video shows on paper how your video conveys your message to your target audience. (Introduction of your company, explaining the main points and call-to-action)

You can also create a storyboard while you're at it. A storyboard is a visual illustration of your idea shot by shot.

  • Location scouting

Finding the best possible location(s) for your videos is important.

It ensures the actual filming goes as smoothly as possible, which saves time and precious mental energy. This also gives you an idea of the equipment you need before production begins.

Film studio

  • Planning the right equipment

It might be overwhelming to know what type of video equipment you need. Here is what a basic kit for video production should include:

  • Camera: You need a high-quality camera that shoots in full HD resolution or higher. I do recommend that you invest in a camera that has 4K capabilities. It gives you shots with higher quality and more freedom in the post-production phase. (4K allows you to zoom in on your shots in the editing process without losing any quality)

  • Lenses: It is always a good idea to have a couple of lenses in your toolbox. Make sure one of them has a good range. For example, the Canon EF 24-105mm f / 4 lens has a good zoom range and works well for filming both close-up and total images of the interview subject.

  • Tripod

  • Microphones, headphone, and a sound recorder

  • Lights: It is important to think about lighting especially when interviewing a person. Setting up two- or three-point lighting (several light sources), you can control the correct lighting and shadow effects.

  • Memory cards ( you always need as many as you can get your hands on)

You might not use every single piece of video equipment at once. For example: Are you filming your CEO on a beautiful day outside? Then there is no need for lights.

promotional video

Step 2: Production

How much do you need to film depends on the type of video you are going to make. Filming can take a few minutes up to a few days. Before you begin filming make sure you:

  • Pay attention to the background. You want to create a compelling image composition. If you are interviewing someone you want to place them slightly to the right or left of your image.

  • Get rid of clutter in the room, have proper lighting, and eliminate any background noise.

  • Stabilize your camera on a tripod or try to have stable hands when shooting handheld.

film editing process

Step 3: Post-production

Once you filmed the necessary footage, begin with video editing. This is the phase in which the story in your video project comes to life. Every step in this phase from arranging the clips to selecting the right music helps to create an impactful video.

Use your imagination and always think about how to tell a good story with the material that you have. Look at it as if you are making pizza from scratch. Your footage is your pizza dough, your storytelling technique is your toppings. Now, what type of pizza are you making?

Now go make some magic!


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